Flexible Electronics News

Bridgestone Japan Selects Avery Dennison Maxdura Tire Tag for GT Racing

‘Connected tires’ will provide racing teams with unprecedented new data to fine tune racing performance and manage inventory levels.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Avery Dennison announced that Bridgestone Japan has selected the AD Maxdura Tire Tag to be used for Grand Touring (GT) racing car teams using its tires. Teams will benefit from a range of unprecedented new data to help them prepare and improve race performance. Since a unique identifier can be assigned to each tire, information can be read automatically and used by the teams and the organizers to identify precisely which tires are in use. This automation enables teams to optimize real time in...

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